Some companies may have multiple email addresses within their domain depending on the business size. It’s important to make it clear whom the email has been sent from. It’s important to be selective when it comes to sending emails, as customers report that receiving emails too often is annoying, and likely to encourage them to report the messages as spam. But don’t project this onto your customers and email subscribers – they have other things to think about, and don’t want to hear from you that often. Most business owners spend most of their time thinking about their business and new ways to promote it. Sending unsolicited emails is not only potentially breaking the law but can also be a brand reputation killer. Along with this, you are at risk of violating GDPR and other privacy regulations. So, if you are purchasing email lists and sending content to people who have never given you permission to do so, there’s an even bigger risk that your content is getting straight to spam. You can avoid this by doing the following: Don’t Buy SubscribersĮven recipients who have personally subscribed to receive messages from a brand will still mark messages as spam. Getting your email blocked by a server can lead to many of your recipients never receiving the marketing emails that you send. For marketers, this means that promotional messages are more susceptible to getting marked as spam, and being a reputable brand that only sends messages to subscribers is not always enough to prevent it. Studies have found that almost 60% of people say that receiving irrelevant messages or too many messages from a certain sender will lead them to mark the emails as spam. In some cases, they might even report messages as spam when the sender has permission to send emails to them. ![]() However, the consumer definition of spam has also changed over time, and this has led to legitimate brands having their emails marked as spam.Ĭonsumers will often report messages as spam even if they know the sender. However, email software has improved over time, and most messages like this are never opened, instead going straight to the spam folder. ![]() Years ago, spam was associated with emails that contained malicious content such as phishing scams or attachments with malware and viruses. Maybe you’d get an email with just a bunch of stars in the subject line, with the message saying that you’d won a contest that you didn’t remember entering. In fact, you may even be breaking the law without even realising it. In some cases, content issues may also be more than simply making an innocent mistake. You might give off the impression of being an accidental spammer if you haven’t thought your marketing automation campaign through. However, if your content is being marked as spam, it’s going to go straight to the spam inbox where you can’t get conversions. In a perfect world, any marketing emails that you send should go directly to the subscriber’s inbox where it is opened before generating click-throughs.
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